Every crypto venture desires to raise funds for its projects and ICOs serve as a spine to fulfill those needs. But unfortunately, not every ICO lives up to their potential and the reason behind it is, they are not marketed properly.
Since the competition is going tough, everybody is trying to cash in on the ICO craze. How will your business be able to stand out from the crowd? How will you pitch the venture capitalists? We have answers to all your questions!
You can make the best out of ICO by having a valuable product, a well-thought-out message and an ICO marketing agency to assist you in spreading the word out.
You can carry out the marketing process on your own but note that the success of ICO depends on some vital marketing practices, which are being used by the best ICO marketing companies. So, if you want to carry out the job effectively then hiring an expert is advisable. Here, in this blog post, we are going to share the best marketing practices used by experts that every crypto startup should follow.
Continue reading if you aim to get a plenty of benefits from ICO.
- Start By Building Trust Through A Whitepaper
In order to attract investors and win their trust, you need to give a detailed explanation of your product along with a strong reason to choose your business. Whitepapers let you do this with ease and serve as a cornerstone for the success of ICO. While crafting your whitepaper, make sure to give a quick summary of the problem you’re looking to solve, how it is going to make a difference, how reputable is your company, a complete process of token distribution, a clear explanation of the legal jurisdiction, and regulatory issues as well.
- Build a Cryptocurrency Community on Social Media
If you aim to successfully launch your ICO, setting up a strong community is a must. A strong community serves as a firm foundation for ICO success. Social media is the best medium to build such communities. Most of the ventures are now launching their ICO only after they have enough members in their group to create a buzz. You can check out Reddit’s group of Tron – most popular utility token that is being traded today. It now has 50,000 Reddit users in its group.
- Make Use Of Influencer Marketing
Influencer marketing has become a talk of the town and is being considered in the marketing strategy of every business. There is a number of blockchain content writers crafting valuable content for cryptocurrency enthusiasts who may be interested in ICOs. You could take benefits from their art of work. Offer them free tokens or give them a share from ICO funds raised in return of creating a buzz around investors.
- Spread The Word Out On Popular ICO Calendars
The quickest way to spread the word out about your token is by making use of various ICO calendar websites. Most investors can have a glance at the calendars in order to get information about upcoming ICOs. You just need to place announcements about your token release and sit back to see the results.
- Spend On Some Paid Advertising
Believe it or not, running paid advertisement for your ICO is worth your investment. But with the increased fraudulent companies and scams, there are many rules and regulations that need to be followed while setting up an ad. Your ad might be rejected if you make a single mistake. Getting a helping hand of an expert would be a wise decision in that case.
All the above-stated practices will let you efficiently market your ICO and attract more investors. Hopefully, you found the shared information worth reading. If you still have some doubts or questions in mind, get in touch with us as we have a team of experts in our blockchain marketing agency to help you out. Good luck!