Cryptocurrency is becoming increasingly popular among start-ups and established companies alike. More and more companies are beginning to position themselves for Initial Coin Offering, or ICO. If you’ve been looking forward to getting indulged with cryptocurrency and ICO, let’s have a look at some important points, below:
What is ICO?
Initial Coin Offering, or ICO, is essentially a fundraising initiative for start-ups that are in the process of building businesses around cryptocurrency. It involves a crowd sale through which, early supporters who believe in the product that the start-up is making, receive a percentage of the start-up’s cryptocurrency. Often, the currency used to facilitate an ICO is Bitcoin.
Just like in the case of Initial Public Offerings, a successful ICO marketing agency can employ procedures that are as complicated as they are rewarding. Initial Coin Offering is a relatively new product, but still a number of ICO marketing firms have sprung up owing to the fact that plenty of start-ups and technologists believe in the product. There are significant evidences to support the fact that these ICOs will become increasingly prevalent in the near future as more burgeoning start-ups explore application and implementation of cryptocurrencies.
Marketing an ICO is relatively new and many companies are still figuring it out. In such a scenario, enlisting the best ICO marketing companies is not an easy task.
The following steps, however, form the essential guide for an ICO marketing agency to make its task at hand easier:
- Understand the Market
ICO is not something that every company can invest its time and effort in. Although the concept is new and fairly exciting, not every industry has the potential to embrace the implementation of cryptocurrency.
Cryptocurrency enthusiasts and believers rightly feel that blockchain systems will eventually impact every industry. It will bring positive effects in every industry. This change, however, will not happen overnight.
The right ICO marketing agency can effectively guide your business on how to integrate digital tokens into your business model. It will present a fair deal in front of you and also honestly convey if the introduction of digital currency will not add any value to your product or service offering. ICOs are for now largely relegated to the blockchain world only, but other vertical are getting interested in it and beginning to test waters.
- Learn the Rules
ICOs are no longer the novice unknown segment that not many people are aware of. They are slowly becoming more mainstream and, consequently, more regulated. Security laws are complicated but a good ICO marketing firm can help you understand it better and ensure that your company is in full compliance with the law right from the start.
- Understand the Target Audience
The world of cryptocurrency is still largely shrouded in mystery as it is still in its nascent stage. Once you plan to start your ICO, you will come across two kinds of audience – one that is technically abreast with the latest developments and have complete knowledge of digital currencies, and the other that has limited to zero knowledge of the subject, but are aware of the opportunities that this field is likely to present.
The best ICO marketing companies help by addressing their audience responsibly by creating marketing material, which speaks to both sides of the spectrum.Through effective thought leadership, social media, and more traditional PR hits, they carefully define and tailor your messaging to support the experiences and interests of your target audience.
- Sell Your Story
Companies these days are more than just brick and mortar buildings. They have an essence, a story, and a belief system. Your hired ICO marketing agency should be able to convey your story and plans in a convincing manner to your target audience and make them believe in your ideas and mission. Investors believe in a good strategy and want to invest in companies that have a strong core. A good ICO marketing firm can compel investors to believe in your cause.
- Develop a Good Website
This is a basic requirement for any company planning to venture in this field. A good website helps make everyone aware of your brand and its core beliefs, and at the same time provides a central source of updates for potential investors who want to research your company.Communication, whether digital or physical, is one of the most important skills that any business can have
- Provide Relevant Data
Data is one of the most important aspects that can attract investors to your offering. Data gives a clear picture of what your current status is, and where you’re headed. Investors want evidence — and by offering your data to analysts throughout your offering, your hired ICO marketing firm is giving them concrete proof that your business will excel.
With these points, you can tell that executing a successful ICO is not an easy task. A lot of preparation and coordination goes into making sure a newly public company can secure as many investments as possible.
A good ICO marketing firm can effectively assist you in this journey and make it smooth for your relatively new business. The ICO marketing agency can become your partner in ensuring a successful launch and continuation of the ICO.
It is, therefore, imperative that you employ the best talent to market your ICO and leave no stone unturned in finding the best ICO marketing agency to become your partner in the process.